Keyword Research & Analysis in SEO Basics

Keyword Research is the process of defining the right mix of keywords, which are most likely to be used by potential customers at search engines and directories.

Advantages of Keyword Research

• Drive traffic to your site by using the words people use when they’re searching

• Write great website copy by incorporating terms that people immediately identify with

• Plan profitable pay-per-click campaigns by building up a broad range of keyword phrases that will capture your market

• Develop great content ideas that directly address your customers’ needs

• Understand your customers’ behavior and concerns by analyzing the words that they use

• Measure the size of a potential online market by the number of searches conducted, and

• Develop new revenue streams by using popular keywords to inspire new product and service ideas

Making KEI for choose targeted keywords in SEO Basics Tutorial.

KEI stand for Keyword Effectiveness Index, which measures how effective a keyword is for your web site. It compares the number of search for a keyword (popularity) with the number of search results (competitiveness) to identify which keywords are the most effective for your campaign. The higher the KEI value the more popular the keywords are and the less emulation they have. So the better chance they can get into the top position.

The KEI is calculated as follows:

KEI = Search Result * Search Result / Total Competition Result

Keyword Research Tools

http://inventory.overture.com/d/searchinventory/suggestion/ 
http://www.wordtracker.com/  
https://adwords.google.com/select/KeywordToolExternal

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Search Engine Optimization Basics

SEO for Beginners, Search engines are one of the primary ways that Internet users find web sites. That's why a web site with good search engine listings may see a dramatic increase in traffic.

Everyone wants those good listings & organic search engine optimization. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

In particular, submitting to search engines is only part of the challenge of getting good search engine positioning. It's also important to prepare a web site through "search engine optimization basics."

Search engine optimization basics means organic search engine optimization ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found.

SEO Basics changes your web pages so search engines can index and rank them better. You do this by modifying the HTML (the code) so search engines can easily navigate the page and identify significant words. You also add content (pages of text) so the search engines have something to index and rank. Thus your target audience will be able to find you when they are researching their interests. The goal is not just to get #1 ranking. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.

SEO Basics free seo tutorials for seo beginners like as How to optimize rank of website over the search engine by On page Optimization & Off page Optimization.

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On Page Optimization seo basics

On Page Optimization is related directly to the content and structure of the website.

This normally consists of pages written in the Hypertext Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats.

On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text.

It may also involve reducing redundant HTML codes produced by Web page authoring tools and restructuring the site to produce better linked and focused page content.

In short On Page Optimization SEO Basics means maintaining things of website as following are:

(1) Keywords (2) Title tag (3) H1 to H6 tag (4) Meta tag (5) Keyword Density, Placement, Prominence and Proximity (6) Image ALT text Optimization (7) Content Optimization (8) XML Sitemap (9) Robots.txt  Chicago seo companies Online and offline optimization depends on the Quality SEO that you create. Finding the best search engine optimization for your business does take time.

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Off Page Optimization seo basics

Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content.

Examples of off-page optimization include linking, and placing keywords within link anchor text.

Methods of obtaining links can also be considered off-page optimization SEO Basics.

In short Off Page Optimization means submission of website as following are:

(1) Directory Submission (DS)
(2) Article Submission (AS)
(3) Social Media Optimization (SMO)
(4) Social Book Marking (SBM)
(5) Link Building (LB)
- One Way
- Two Way
- Three Way
(6) Press Release Submission (PRS)
(7) Blog Submission (BS)

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