What is Meta Tags?

An element of HTML coding on a website that is used by search engines to index a website. Most meta-tags are included within the 'header' code of a website and the most important tags are the title, description and keyword tags. Rules used by different search engines govern how such tags are used, how many characters they should contain, and how they should be formatted. e.g.

<title>SEO Basics free SEO Tutorials for SEO Beginners</title>
<meta name="Keywords" content="Seo Basics, Seo Tutorials, Seo beginners">
<meta name="Description" content="SEO Basics free seo tutorials for seo beginners as How to optimize rank of website over the search engine by On page Optimization & Off page Optimization.">
<meta name="Robots" content="Index, Follow">

  •  What is Description Meta Tag?

An HTML tag that gives a general description of the contents of the page. This description is not displayed on the page itself, but is largely intended to help the search engines index the page correctly

The DESCRIPTION Meta tag describes the web page to the search engines.

1) They read and index the text in the tag.

2) Some search engines grabs the text form of the DESCRIPTION tag and places it under the text form of TITLE tag so searcher can read your description.

3) Some times search engines may not use the DESCRIPTION you provide. However, it uses the description with the keyword from the body text of that page or it may use the description of some standard web directories.

4) Some smaller search engine uses the DESCRIPTION tag in the results.

Following are some rules about the DESCRIPTION tags

1) The DESCRIPTION Meta tag is very important so you should use it in your site.

2) Place your DESCRIPTION tag immediately below the TITLE tags.

3) Create a nice keyworded description of up to 250 characters, including spaces.

4) Duplicate your important keywords once in the description but not more than that.

  •  What is Keyword Meta Tag?

This was important many years past, but this Meta tag is not so important these days. Some search engines may use it, but many don’t.

Following are some rules about the KEYWORDS tag

1) Limit the tag up to 300 characters, including spaces.

2) You can separate each keyword with comma and a space. Don’t use both but use either a comma or no space or use a space and no comma.

3) Make sure that most of the keywords in the tag are also in the body text.

4) Don’t use a lot of repetition.

5) Don’t use the same KEYWORDS tag in all your pages.

  • Using Other Meta tags
There are many other Meta tags but that not all are important but some of them are useful and that are as following:

        <meta name="revisit-after" content="7 days">                                                                     
        <meta name="robots" content="index, follow">
        <meta name="robots" content="all">
        <meta name=”robots” content=”noindex, nofollow”>